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LOLA AND GRACE
Lola & Grace is a young, bold and vibrant fashion jewellery brand of the Swarovski group offering quality and accessible products for the affordable fashion market.
Tribe were appointed by Lola & Grace to support their in store Valentine’s Day activity.
EXPERIENCE
We created a Facebook app for Valentine‘s Day which allowed users to create and send personalised Valentine‘s e-cards to friends and lovers on Facebook.
Participating consumers received a free #makethemoment necklace in store.
To reflect the brand, Tribe booked energetic, confident, attractive and fashionable staff.
The aspirational promotional models roamed around the stores of London, Milan and Rome to invite consumers to create and share e-cards via a tablet or the consumer's own smartphone.
INSIGHT
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